Who we are

We have vast experience on the floor as well as in trade. For the wine curious and wine lovers, we have curated wine tasting experiences catering to varied group sizes.

For our wine partners, we'll represent your brand on all fronts, on- and off-consumption. Our model is to represent you in a way that not only gets your wine into a glass of a consumer but in a way that gets your wine into the hearts of the consumer as well.

This can be achieved through training and interaction with various establishments. We'll be involved in wine lists, where needed, and working on the floor, where allowed. The idea of this is to bring in not only service etiquette but an in-depth knowledge of your brand to the service staff and guests.

It's important to note that in the service industry, in most cases, service staff are comfortable to sell what they know and believe is a good product perhaps based on its popularity; but without knowledge shared, their list of known wines and other beverages is limited.

From our experience, when a team of waiters were excited about a brand and were confident of the wines, those wines were perhaps the only ones that would be sold to as many guests as were in the restaurant.

The second important aspect is relationships, which affects a lot of how business is done and with whom. Both the business owner and staff need to be won over for one to have repeat business. Upon listing your brand, we won't act as order-takers but will create and maintain a lasting relationship for your brand. We'll commit to working on the floor where allowed, pour at events where required and train staff where possible.

Our listings will be based on the needs of the various establishments, so we'll ensure that your wine is listed where it fits into the greater scheme of things and not where it will be forgotten while gathering dust. We believe we're here for you and represent you in the best capacity possible, but we'll need your input once, maybe twice a year.

As an example, we would greatly appreciate the winemaker coming up and going into organized events in trade. Winemakers are rock stars in wine country, and the more people associate a face with a brand, the more sales are likely to be attained. At this juncture, we'll operate on a consignment basis from you or as brand ambassadors.

Over time, we would like to have our own warehouse and distribution facility. We have a list of restaurants and retailers we'll be working with, and that list will be growing.

Wine tastes better when you understand it

Our company was born out of our passion for wine and people. As the South African wine industry grows, we endeavour to be part of the story that will be told in the future, and names that will be mentioned. "Wine tastes better when you understand it," forms the basis of our business model.

We're not only about wine sales but also relationships; how and when wine is consumed; the right wine to the right person; the right wine to the right establishment.

Most people have settled for a few known brands and they stick to them because they trust and have understood them. Wine being a very personal product, it's understandable for individuals to stick to a certain known label throughout all imbibing. That's where we come in.

For restaurants and private clients, we intend to introduce wines from a broader view, i.e., the technical aspect as well as the philosophy behind a brand and behind a wine. That understanding will benefit both the producer and the consumer as they will appreciate the wine/brand from an informed perspective. While seemingly a mammoth task and a little vague to some, one person at a time, we'll achieve our dream.

Proudly African

Our wines are some of the best on the South African landscape, hailing from vineyards across African wine country; a place we are proud to call home.

High Quality Ingredients

Our brands are selected from producers whose wines we believe express their origins—the soil, climate, aspect, winemaking techniques—what we like to call "wines with identity."

Great Taste

Wine is a very personal product and our endeavour is to match the right wine to the right person—the right brand to the right establishment. In a way, all wine can be appreciated when put into context.

Well Known Around The World

This is just a glimpse into the future. We are targeting the growth of interest in wine across the African continent. We envision our brands growing parallel to such.

Who we are

Wine tastes better when you understand it

Proudly African

High Quality Ingredients

Great Taste

Well Known Around The World

Whatever your wine needs are, we will assist